It isn’t every day you get to cut first ground on a building or construction project. This is a big day one of your business’s first official public relations events. It is an important milestone in your life and your business, let us guide you through the process and help you put together a successful groundbreaking ceremony that will be remembered. Here we have broken down some of the most common mistakes when in organizing a groundbreaking ceremony.
5 Mistakes When Planning a Groundbreaking Ceremony
1. Overlooking Competing Events
When picking a date for an event, make sure to see if there are any major events happening in your local area. Do not dismiss overlapping events. You’re going to put so much effort into getting people’s attention, regardless. Do not let the reason people miss your event be because you did not realize that there was another Groundbreaking Event happening the same day.
2. Not Having All The Guest Information
It is crucial you remember all the guests who showed up to your groundbreaking event. A great and easy way to keep track of guests is by gathering business cards at check-in. By gathering business cards, you have all of your guests contact information as well as their business to add to your network.
3. Not Confirming With Your Vendors
There are a lot of moving pieces when planning an event. It can easily get confusing managing different groups of people, especially if they are coming at different times. The best approach is to have a written agreement with your vendors so that they know where, when, and what they will be accountable for. A few days before the event, check back in and remind them of their responsibilities.
4. Not Having a Backup Plan
Things happen, people and technology are not always reliable. You, however, must be. Remain resilient if a vendor cancels last minute, the speaker blows out, the computer crashes, or you forget the presentation. You may have a clear idea of exactly how your groundbreaking event will go, but the truth is that it is never what you expect. Sometimes that’s for the better or worse. By coming to the event over-prepared, you will be able to relax and roll with the punches. “Hope for the best, plan for the worst.”
5. Not Following up After the Event
You’ve held a successful groundbreaking event; people enjoyed their time and you made your impact. Now what? It is essential that you thank the people that not only attended the event, but even those that signed up. Whether they showed up or not, they have become a part of your network, and showing people gratitude is one of the fundamentals to building new relationships.
An effective Groundbreaking Event Plan includes public relations, publicity, creating brand awareness, and hosting the event. Regardless of size, all projects and businesses need both short term and long term goals and plans. Set up a call with us today by calling 415-980-3411 to learn more about how we can help you create the Groundbreaking ceremony you have envisioned.