Need help promoting your Groundbreaking Event?
Contact us today to schedule a free consulting session to review how we may be able to help. We organize, host, sponsor and promote 50 to 75 events each year. We produce and promote many groundbreaking ceremonies, networking events, social mixers, business networking, music, and charity events.
The Power of Social Media
Social media has become a powerful tool in today’s world. However, a lot of business owners underestimate the impact of social media when creating or promoting a groundbreaking event.
Create Social Media Profiles
Social media accounts are an excellent way for you to promote your groundbreaking event, as well as showcase your business. Showing people about your business and promoting your event through these platforms is an interactive way to help people see what your groundbreaking event is all about. A great way to interact with your followers, as well as receive demographic data, is to create a giveaway. Once your giveaway is running, you need to promote it as much as possible. One awesome way to do this on social media is update your Facebook cover photo and Twitter to a photo that promotes your newly-created giveaway. Make sure to make it as easy as possible for your followers to enter.
This is great publicity and free promotion from your customers. Important social media platforms include:
Make a Website
When promoting a groundbreaking even, the easiest first step to take is creating a website. Some great, easy to use website builders are Wix.com and WordPress.com. The most essential parts of your website should be promoting your upcoming groundbreaking event as well as explaining what services your business provides, and contact information/bio. Using key words to utilize SEO or Search Engine Optimization will help your website and event promotion rank higher in search engines such as Google. Some successful tips for utilizing SEO are:
- Leverage keywords and location
- Publish relevant content
- Link other posts/pages you’ve made to each new page
Engage Your Guests and Customers
Something to encourage to your customers is to send a monthly one-page newsletter to your clients. The newsletter can consist of results of past events, upcoming groundbreaking events, and links to blog posts on your website. Make sure to send out email newsletters months before leading up to your groundbreaking event. Email newsletters are important to engage with your clients and event guests. The more you connect with your customers, the less likely they are to forget about you.
If you are interested in hosting a Ground Breaking event at the start of a construction project or want create brand awareness and press for a real estate development project, we provide only the best services! We are a San Francisco Bay Area based company, but we have hosted events throughout the West Coast. We are able to help with events happening in Southern California and other markets as well.